• After opening an office in the city last year, Indian ride-hailing company Ola said it would officially begin operations in London on February 10.
• London is one of the world’s largest markets for ride-hailing services, and expansion is a key development.
• Ola’s international strategy is to expand its competition with another softbank portfolio company, Uber.
• Ola said it was “fully operational from the first day” in London, where more than 20,000 drivers have signed up since the end of November.
• The company, which has raised over $ 3.5 billion to date, emphasizes that its platform provides a number of security features for drivers and customers, including a 24/7 helpline and an in-app emergency button.
• Security is one of the world, especially in the UK In the capital, it may explain why Ola has had extra months to start in the city after being licensed in July last year and entering the region in 2018.
• In November, Ola received a pitch from a PR firm specializing in  government lobbying, highlighting the kind of steps and lengths that right-hailing companies can take care of to get things right.
• Ola denies working with the PR firm.Failure to comply with the safety guidelines in aggressive expansion will cost Uber its license in London.
• The local regulator, TFL, stripped Uber of its license – for the second time – after the American giant ruled that it did not meet the “fit and proper” requirements of private hire operators.
• In the ruling, TFL found more than 14,000 trips on Uber’s platform, which they took with drivers who had forged their identity.
• Uber CEO Khosrowshahi expressed his disappointment over the TFL decision. “This TFL decision is wrong.
• Over the last 2 years we have fundamentally changed how we operate in London,” he said at the time.
• Uber cabs are operating in London as the company appeals the decision.
• Ola said he would continue “a collaborative approach with regulators and local authorities, as well as a clear focus on security, industry-leading and world best practices.”
• In addition, Ola has urged drivers on its platform to charge no commission for six weeks. For example, a company like Uber charges about 20% to 25% commission on the final fare a passenger pays. (It also offers £ 25 worth of ride credit for passengers who sign up in the first week of launch.)
• Ola International Head Simon Smith said the platform has received a “highly positive” reception since its launch in the UK in 2018.
• Startup operates in 28 boroughs across the UK, including cities such as Birmingham, Coventry and Warwick, which have seen more than double growth in rides in the last quarter.
• To this day, Ola is already operational platform yukelo provided 11,000 rides over 3 million drivers.
• “We are working with drivers to build a high quality and reliable service for London.
• Launching in London is a major milestone for us and we are keen to provide a first class experience for all our customers,” he said in a statement.
• One of the world’s most lucrative markets in the UK Ola a major step in expanding the capital, which is about 11 million rides 11,000 partners, provided the driver.
• Over the years, Ola has also expanded to Australia and New Zealand. The company said it operates in more than 250 cities.

***from various sources.