Instagram has officially announced that it will begin the test of hiding “likes” for users in the United States.
Beginning next week, some Instagram accounts will see the feature disappear – at least publicly.
“Right now we’re testing making like counts private, so you’ll be able to see how many people liked a given photo of yours or a video of yours, but no one else will,” said Adam Mosseri, the head of Instagram.
Mosseri made the announcement at Wired 25, a symposium featuring leaders in tech, science and entertainment, NPR reported.
“It’s about young people,” Mosseri said. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”
*from various sources.