The State government has planned to modernise 35,000 plus fair price shops  across the State to attract more customers under the theme ‘food security and nutrient security’.

According to officials, plans are on to sell all branded groceries at a reasonable cost in PDS shops to attract more customers and compete with private sellers. Once the plan is approved and funds are released, at least 10-15 fair price shops in each district will be transformed every two months. 

“The aim is to change people’s perception about ration shops. If the structure of the shops, look, and the way they are being managed change, the perception will change too. We have to create the image that the shops are not just a place to get free and low-cost food products,” said J Radhakrishnan, Principal Secretary, Co-operation, Food and Consumer Protection Department. 

“As per the plan, PDS stores will get a new look with separate stock area, a place for dumping gunny bags, and a distribution/ selling area. The new design will also include messages and paintings related to ‘food and nutrient security’ on the shop premises,” he said.