In just five days, the text-based Instagram app Threads reached the milestone of 100 million signups. According to a tracker, the Twitter competitor went live on June 6 (or June 5 in the Americas).
Instagram’s CEO, Adam Mosseri, also acknowledged the achievement.
In just five days, 100 million individuals joined up for Threads. I’m not sure I can process that information. It’s crazy; I don’t understand it,” he declared.
“The crew has been working really hard, but we are aware that this is only the beginning of the race. They advise “make it work, make it great, make it grow.” We definitely made some mistakes, but I guarantee we’ll fix them and make this fantastic.
On the first day, Mark Zuckerberg observed that the app garnered 2 million new signups in just two hours, 5 million in just four hours, and 10 million new users in just seven hours. The CEO of Meta reported the next morning that over 30 million individuals had signed up to test the new software. Given that Threads hasn’t even opened in the EU yet because to privacy concerns, its rise is significant.
As of this writing, OpenAI’s ChatGPT bot held the title of one of the consumer goods with the quickest rate of growth after accumulating 10 million daily users in 40 days and 100 million monthly users in over two months. Considering that this is Threads’ first month, it has already surpassed the landmark of 100 million monthly active users.users. But keeping users on the platform will be the real challenge.
The new text-focused social platform from Meta is being utilised by many people, although some functions are still lacking. Notably, ActivityPub, the protocol used for posting on decentralised networks, is not supported by the app. Although Meta claimed to be working on it, the app won’t truly be a part of the fediverse until the integration launches.
Apart from that, the app lacks a “Following” feed and supports neither post search nor direct messaging nor hashtags. It also includes a read-only web interface. Because of its policies, Instagram forbids nudity on its site, a practise that Bluesky, another Twitter alternative, supports.
But achieving 100 million users in such a short period of time is no minor accomplishment. Therefore, it appears that Threads will remain.