Price range of IKEA products is comparatively inexpensive. Ikea has a huge store in Hyderabad. This store is spread over 13 acres of land and has a built-up area of 4 lakh sq ft along with a 1,000-seater restaurant.

IKEA is a well-known multinational retail company that specializes in ready-to-assemble furniture, home accessories, and kitchen appliances. Founded in 1943 by Ingvar Kamprad in Sweden, IKEA has become one of the world’s largest furniture retailers, with stores in numerous countries.

Here are some key points about IKEA:

1. Product Range: IKEA offers a wide range of products for various areas of the home, including living rooms, bedrooms, kitchens, dining rooms, bathrooms, and outdoor spaces. Their furniture is known for its modern and functional designs, often featuring clean lines and efficient use of space. Additionally, IKEA provides a range of home accessories, textiles, lighting, kitchenware, and organizational solutions.
2. Flat-Pack Concept: One of IKEA’s unique selling points is its flat-pack concept. The majority of their furniture is designed to be packed and transported efficiently in flat boxes, making it easier to transport and assemble. Customers can purchase items at the store and then assemble them at home using detailed instructions and basic tools.
3. Scandinavian Design Influence: IKEA’s design philosophy is influenced by Scandinavian design principles, which emphasize simplicity, functionality, and minimalist aesthetics. Many of their products feature clean and practical designs that prioritize usability and affordability.
4. Affordable Pricing: IKEA is known for its affordable pricing strategy, offering a wide range of products at competitive prices. This approach has made stylish and functional furniture accessible to a larger consumer base.
5. Sustainability Initiatives: IKEA has placed a strong emphasis on sustainability and environmental responsibility. The company has implemented various initiatives, such as using renewable materials, improving energy efficiency, and promoting recycling. They also strive to reduce waste and have committed to becoming climate positive by 2030, aiming to produce more renewable energy than they consume.
6. IKEA Catalog: For many years, IKEA published an iconic printed catalog showcasing its products and design ideas. However, starting in 2021, IKEA transitioned to a digital-first approach, focusing on their website and other digital channels for product information and inspiration.
7. IKEA Food: Many IKEA stores feature a restaurant or café that serves Swedish-inspired food. The most famous dish is their meatballs, accompanied by lingonberry sauce and mashed potatoes. IKEA’s food section also offers a variety of Swedish treats, snacks, and beverages for purchase.
8. Global Presence: IKEA operates stores in numerous countries around the world, including Europe, North America, Asia, and the Middle East. Their global expansion has made their products accessible to millions of customers worldwide.

In addition to its retail operations, IKEA is involved in various social and philanthropic initiatives. The company aims to create a positive impact on society through projects focused on education, children’s rights, and sustainability.